Design & Market Research
Discover Communimate's Journey: From Concept to Creation, Driven by Rigorous Research and User-focused Design.
The Birth of Bondi
Striking the Balance
Bondi's design aims to embody 'bonding.' Balancing between realism and illustration, feedback guided the creation of a character that's both comforting and genuine, straddling a delicate equilibrium for the right mix of authenticity.
Shaping Characters
A Journey Towards Connection
Character evolution was steered by feedback, emphasizing traits like warmth, positivity, and relatability, all vital for fostering empathy and connection.
Harmony in Diversity
Crafting the Design Principles
Designing with empathy, warmth, and equality, Communimate uses warm yellows and soothing purples. Equality is stressed through symmetry, and non-gender specificity is hinted at with purple hues. The design captures the essence of two ripples meeting in water, symbolizing the dynamics of communication. Contrasting yet complementary colors embody harmonious relationships amid differences.
Logo Design
A Harmony of Individuality and Unity
The logo, inspired by Helen LaKelly Hunt and Hendrix's Venn diagram model, embodies the ideal relationship balance. It underlines both unity and individuality, mirroring Communimate's core principles of promoting personal growth while nurturing healthy relationships.
Communimate's primary target audience
Communimate focuses on two main user groups: singles looking for meaningful relationships and those already in relationships who want to boost their communication skills.
Key Personas
--The Circuit Breaker: Individuals who have experienced unhealthy relationship patterns in their upbringing and wish to alter these cycles for the better.
--The Communication-Focused Breakup: Those who have recently navigated a breakup and are eager to hone their communication skills to improve future relationships.
--The Serial Dater: Regular users of dating platforms who struggle to establish meaningful connections due to the sheer volume of choices available.
